Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the Sao Paolo Pinacoteca.
Saatchi & Saatchi New York’s ‘It’s all a Tide Ad’ had remarkable success, picking up 7 Lions, including a Grand Prix and Titanium Lion, as well as 1 Gold, 2 Silver and 2 Bronze. New York also won a Gold Lion for their C21 Restaurant Down Syndrome Awareness for the National Down Syndrome Society.
On the West Coast of the US, Saatchi LA had great success across different pieces of work for their Toyota Olympics campaigns. ‘Start Your Impossible’ won a Gold Lion, @SeeLikeMenna won a Silver and 2 Bronze Lions, while ‘Good Odds’ won a Bronze Lion.
Saatchi & Saatchi New Zealand won a Bronze Lion for their Toyota ‘Genuine Parts’ campaign.
‘Deworming Project’ for Elanco from Saatchi & Saatchi Germany won a Silver Lion.
F/Nazca Saatchi & Saatchi Brazil won a Bronze Lion for their ‘Anthropophagy’ campaign for the Pinacoteca art gallery. Their ‘The Race’ campaign for Sadia also won a Bronze Lion.
For this year’s Cannes Lions, our clients and partners decided to support our relationships and the work we have created together by funding our 2018 award entries. They championed creativity and their support of award-worthy campaigns meant that great work was able to be judged, with outstanding results.
