Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.
In 2016, The Legacy Lab was presented with a Jay Chiat Award—handed out by the American Association of Advertising Agencies—for its strategic redesign work for Me & the Bees. In 2017, The Legacy Lab launched the inaugural Legacy Lab Honors, an annual, peer-voted program that recognizes leaders who are guiding brands to create lasting change.
In March 2018, McGraw-Hill Education published The Legacy Lab's first global book, "Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World and in December 2018 Forbes magazine featured it as one of the “Top 10 Business Books for 2018”