PEPSI BLACK IS HERE! You must have seen the buzz around the city by now. Pepsi has launched an exciting new innovation after more than a decade – PEPSI BLACK! This product is a BOLD disruptor, challenging the conventions of the Cola category globally and recruiting future Cola drinkers. The unconventional and bold media campaign launched on 15th June with a brand new rap-based TVC which went VIRAL, an exciting Digital campaign and profile filters, PR events, Sampling Drives, Black print takeover, nationwide OOH and a huge trade visibility and activation plan.

With this campaign, we are also introducing a new crop of Gen-Z Brand Ambassadors as a first in the CSD category; Vais Khan (guitarist), Abid Brohi (rapper), Irfan Junejo (YouTuber), Anita Karim (MMA Fighter) and Noor Zafar (Model/Actor). Together, they command a following of 5 million+ loyal fans on social media!

National Foods has always stood by the homemakers & has always worked on making their lives easier & tastier. National has been working actively to change the stereotypical mentality that men can’t be in the kitchen & cooking is a chore divinely assigned only to women, with the tagline, Naye Soch Kay Naye Zaiqay. This year we decided to take the motto forward under the same umbrella.

In 1947, Pakistan and Tapal started on a journey, that would bind them for years to come.

Tapal understands that tea has immense cultural significance and each cup is a representation of the geographical and ethnic identity of our people & provinces.To celebrate the heritage our campaign shows the diverse ways Pakistanis adore their tea and how Tapal also binds us together.

Pakistan Zindabad!

Toyota Fortuner is for those who have risen to the top on their own merit, those who have gone through the grind, overcome every conceivable obstacle to rise to the top. This is a person who is confident, bold and assertive. Just like the all new Fortuner. With it’s bold, sophisticated exterior, plush seats and the newly developed 1GD engine with accelerated performance lets the Fortuner driver face everyday hurdles with renewed confidence.

The campaign captured both the aspirations of the Fortuner driver, his synergies with the car and the car’s advanced aspects in a commercial featuring the charismatic Bilal Ashraf. The line Onwards It Is encapsulated the forward-looking Fortuner consumer’s outlook on life. The campaign’s success was translated in unprecedented sales and awareness, with the car dominating the 4x4 market.

Youth today lives in the moment and craves instant gratification. Enter Jazz Super 4G which has enabled our youth to live in the NOW. This is why they want everything Abhi. When they have superfast 4G speed why can’t they have everything Abhi?