IAL Saatchi & Saatchi

Toyota Pakistan - Fun Starts With Yaris

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Do you feel the sound of music, the vibrancy of colors? Feel the vibe change as soon as you switch on the all new Toyota Yaris ...

National Foods Limited – Recipe Mixes New Packaging Feature Communication

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The crescent and star along with the elements that depict Pakistan accentuates feelings of patriotism amalgamated with the authentic Pakistani flavors ...

National Foods Limited – Recipe Mixes New Packaging Thematic Communication

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National Foods Limited has a rich legacy that encompasses a variety of spices, colors and tastes. This pioneering brand has been celebrating the taste of Pakistan for decades ...

Potato Bites

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We can never procure a situation when the kids are rebellious to eat boring home cooked meals ...

Harpic - 10X Cleaner

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After building a place in it’s customer’s hearts and strongly registering Harpic 10x Toilet Cleaner as the one stop solution for all toilet cleaning needs ...

National Foods Limited - Chilli Garlic

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Presenting National Chili Garlic Sauce, a lip-smacking & thick sauce that’s made from real tomatoes, chunky garlic and red chilies ...

Prince - Bigger Biscuit, Bigger Adventure

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The news is big and so is the excitement! With that, we bring you our newest Biggest Adventure of Prince ...

Revo Rocco - Power That Moves You

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There is nothing in the world that can match your determination. You have that high energy, positivity and spirit to make things happen ...

KFC - Ramadan TVC 2022

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Ramadan is all about the spirit of charity, which mostly ends up happening in the form of monetary donations ...

Oreo - Aisay Nahi Kartay

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In a world where the seriousness of adulthood is sucking the fun out of everything ...

TUC – Josh e Junoon PSL Anthem 2022

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Check out our spectacular journey with TUC Pakistan! Celebrate this cricket season with Josh-e-Junoon! ...

Telenor Laya More Se Zyada Faida

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If you’re looking for MORE SE ZYADA? Look no further! Presenting our latest communication for Telenor Pakistan, a perfect analogy to establish “KAM MEIN, MORE SE ZYADA FAIDA! ...

Morinaga BFGrow 3 | Complete Nutrition, Complete Love

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We identified that when it comes to the growth and health of the child, mothers are often concerned about the products their child consumes ...

Meri Family Meri Strength

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We all face struggles and hardships at times, but anything can be managed as long as we have strong family support ...

NFL - Scene On | Apna Scene On Karo

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They say you are what you eat. Live your life to the fullest , take full control of it and make every moment flavorful ...

Khanay kay baad Tapal Green Tea Please

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No matter what you eat, Tapal Green Tea is the perfect after meal solution to keep you feeling light and comfortable ...

Toyota Corolla Cross Hybrid - The Best of All Worlds

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Introducing the all new Toyota Corolla Cross Hybrid. An experience that is the epitome of luxury, comfort and efficiency ...

Khaadi - Wear Yourself | Winter 21

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We all wear ourselves, whether we see it or don’t, every choice we make, the colour, the cut, the design, the way we walk, the way we talk; represents who we are ...

Khaadi - Redefining Our Mark Of Expression

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The iconic Khaadi handloom logo now becomes yours. Evolved into a versatile Mark of Expression, one that celebrates every side of the Pakistani woman ...

Khaadi - Making Our Mark Since 1998

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The brand that we all love, the brand that has been making a mark in our lives for the past 22 years through their vibrant colors ...

OPPO - Reno6 Emotion In Every Portrait

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OPPO Reno 6 flagship smartphone launch communication has definitely taken us on a ride filled with nothing but positive emotions ...

National Foods Limited – Squeezy Bottles

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Say bye bye to all the hassle and make your life super easy with the all new National Squeezy bottles ...

Robin Bleach- Multi-Purpose Cleaner

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From impeccably clean and fresh laundry to keeping your household 99.9% germ-free, Robin Bleach Multi-Purpose Cleaner provides a solution for everything ...

Khaadi – 14th August Campaign

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This 14th August will mark the 74th anniversary of Pakistan since 1947 ...

Infinix Note 10 Pro | Speed Up Now

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If you’re done with the slow-paced life, here’s your chance to swipe into speed with the new Note 10 Pro by Infinix ...

Anne French | Bye Bye Salon, Hello Anne French

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No more hassle of going to a salon, just make your waxing appointments at home with the New Anne French ...

Resolution Day with Telenor 4G

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Telenor commemorates the momentous occasion of Pakistan’s Resolution Day, by celebrating those who do #MoreSeZyada and be #MoreSeZyadaPakistani for this nation ...

Slice | Pure Mango Pleasure

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This is a story much like classic Slice stories, with an air of mystery, a touch of sensuality and a beautiful girl in search of the perfect mangoss ...

The compromise one has to make between beautiful, smooth hair or dandruff free hair is obvious. The latest communication introduces the gorgeous Sajjal Aly and concentrates on her lack of confidence due to dandruff ...

Naye Kal Ki Nayi Dhunn

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It’s the unconditional love and support of our mothers that empower our dreams. Eva pays tribute to all such super moms out there ...

Tum, Mein Aur Aik Cup Chai

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Make a cup of tea for someone who is worth the wait and would do the same for you, in a heartbeat. Tou Hojaye, tum, mein aur ek cup chai ...

Khaadi X Esra | My Symphony

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A kaleidoscope is more than a hypnotic play of colors and light, it faces both east and west representing modernity and tradition synchronized in perfect symmetry ...

National Crushed Pickles

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National Foods has a legacy of winning hearts with its ease and innovation. This year it continued by introducing the all new format of National Crushed Pickles that has crushed vegetables mixed with authentic ...

Meri Family, Meri Strength - Episode 5

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Watch Tapal Family Mixture’s newest communication highlight the celebration of family strength. This campaign will help reaffirm the importance of family support and surely draw your attention through its emotional pull ...

Gala - Des Kay Qissay

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Our des ka biscuit is back with a bang! Gala, made with the goodness of real eggs has been the nation’s biscuit since decades. This time, the campaign is developed featuring the immensely talented Mehvish Hayat ...

Prince Adventures - Villain In Disguise

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Watch as Prince valiantly embarks on his latest adventure in the new episode of the Prince Adventure Series! However, things are not always as they seem and new threats are waiting on the horizon ...

Dawlance Manifesto

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Life is a beautiful balance of nature and technology, meticulously preserved & presented in the all new range of home & kitchen appliances by Dawlance ...

Mini Oreo - Pop, Play, Pass-It-On

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The all new Mini Oreo can be enjoyed no matter where you are! Try and stop yourself from having a blast as you Pop, Play and Pass it on ...

Head and Shoulders - Kandhe Se Bojh Hata De

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The one thing that can really shatter your confidence is Dandruff. The latest communication introduces Ahad Raza Mir as the face of H&S, suffering from a dry scalp dilemma that leads to uncontrolled dandruff ...

TUC Halki Phulki Kahani - Episode 3

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TUC is known for its long-standing association with “Halki Phulki Bhook”, it is the perfect light and crispy biscuit that answers to all the untimely hunger pangs ...

The All New Dawlance Refrigerators

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In life, it’s all about treading the delicate balance between roots and wings; being able to soar high and yet stay grounded through the highs and lows of life with incredible spirit ...

Oreo Crispy | The Oreo You Love, Now Thinner!

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Oreo, the world’s favorite cookie, just got thinner and crispier. Get ready to enjoy the already playfully sweet and creamy cookie in a new light ...

Prince Anthem 2.0 | 2020

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Prince’s back in action with a new anthem and with even grander adventures ahead. The character of Prince and Prince Biscuits have had a long standing history with children ...

TUC Halki Phulki Kahani

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TUC is known for its long-standing association with “Halki Phulki Bhook”, it is the perfect light and crispy biscuit that answers to all the untimely hunger pangs ...

Barhay Ga Aagay Pakistan

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JS Bank has a long-standing reputation as a consumer centric bank with a strong presence in rural and urban Pakistan ...

Stay Strong Pakistan

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Every catastrophe brings with it, a lot of despair and it becomes very easy to get lost in the hopelessness ...

Energy Bhara Dose har Roz 2020

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Kids are very competitive, they are always ready to take on new challenges and with Tiger energy biscuits they can take every challenge head on ...

Khel Ja Dil Se

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Pepsi has a bond with cricket and music that spans decades. Some of the most iconic cricket anthem have the brand’s unmistakable stamp of youthful bigot and unbridaled enthusiasm...

Dawlance EZ Wash

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Dawlance has always aimed on being Reliable. They hope to make every homemakers life stress and hassle free...

Tapal Mezban

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Tapal Mezban is a true reflection of a great host. It is a dust tea brand loved by Sindhis who are known for their generosity and open heartedness...

Morinaga BF 3

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Kids age 1 to 3 need a lot of nutrition as they grow very fast. All the other products in the market...

Morinaga Chil School

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The most difficult part of any mother's day is when she has to feed her kids. Most children between the age of 3 to 12 are picky eaters...

Bubblify Life

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Cadbury Bubbly is for teenagers and the young at heart, who want to escape boredom and uninteresting scenarios...

Just Perk Up

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In the daily grind of life, there are many downers- the internet speed can be a let down, a plan with friends can be cancelled at the eleventh hour...

Geared up for the next 25

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Celebrating 25 years in the industry is not just a momentous occasion for us, but for our customers as well...

Hamari Nationalitea

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In 1947, Pakistan and Tapal started on a journey, that would bind them for years to come...

Jazz Abhi Abhi

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Youth today lives in the moment and craves instant gratification. Enter Jazz Super 4G which has enabled our youth to live in the NOW...

Dawlance Sync

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Dawlance has revolutionized how people in Pakistan interact with appliances...

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

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Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer.

Battle of the Bands

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Pepsi Battle of the Bands returned to screens after a fifteen year hiatus in 2017 to reclaim the brand’s musical heritage...

Pepsi Black

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PEPSI BLACK IS HERE! You must have seen the buzz around the city by now. Pepsi has launched an exciting new innovation...

Nayi Soch kay Naye Zaikay

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National Foods has always stood by the homemakers & has always worked on making their lives easier & tastier...

Toyota Aftersales

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Toyota looks after a Toyota as if it’s one of their own and they know the car better than all since they made it...

Call for Entries: Saatchi & Saatchi New Creators Showcase

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Today, Saatchi & Saatchi invites candidates from around the world to submit creative work for the 2019 New Creators Showcase (NCS)

Its all Possible with Jazz Cash App

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The Jazz Cash mobile account was popular among the unbanked and rural/sub-urban areas but was not seen as a desirable app to download among the urban youth...

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

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Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world.