Buying and selling cars is never easy, more so in the Pakistani market where there is often a lack of transparency with dealers often not being entirely honest. With the result that car owners turn to the self-declared experts in their friends and family circle for advise. Toyota T-Sure comes to the rescue of car owners where Toyota takes the responsibility of evaluating the car and gives the car owner the facility of featuring the car and relevant details on the toyotasure.pk website to match it with a potential buyer across Pakistan. The campaign communicated the reason to choose Toyota T-Sure in an engaging manner with the mascot Mr. Sure.