Steering with the Stars

After the success of Toyota Fortuner’s launch campaign, the next step was to bring the car’s advanced features to life more directly yet translate the functionality into entertainment. And connect with the technologically savvy consumer. Toyota Steering With the Stars featured beloved celebrities from singer Shahzad Roy to actress Sanam Saeed to sports hero Wasim Akram and more, pitting them all against each other in a daunting driving contest. Each contestant was educated on what the Fortuner could do and then let loose in a complex obstacle course. The winner was the one who completed the course in the shortest time period.