Pepsi Black

PEPSI BLACK IS HERE! You must have seen the buzz around the city by now. Pepsi has launched an exciting new innovation after more than a decade – PEPSI BLACK! This product is a BOLD disruptor, challenging the conventions of the Cola category globally and recruiting future Cola drinkers. The unconventional and bold media campaign launched on 15th June with a brand new rap-based TVC which went VIRAL, an exciting Digital campaign and profile filters, PR events, Sampling Drives, Black print takeover, nationwide OOH and a huge trade visibility and activation plan.

With this campaign, we are also introducing a new crop of Gen-Z Brand Ambassadors as a first in the CSD category; Vais Khan (guitarist), Abid Brohi (rapper), Irfan Junejo (YouTuber), Anita Karim (MMA Fighter) and Noor Zafar (Model/Actor). Together, they command a following of 5 million+ loyal fans on social media!