The use of mayonnaise has become commonplace in Pakistan – it is not only used in dips, sandwiches and burgers but also the classic local snack the kabab paratha roll.
There’s something about a dry sandwich, burger or roll that can strike fear in one's heart. When these types of foods are not made with the right quality spread then chewing and swallowing becomes a tedious chore instead of a pleasurable experience. What’s even worse is when substitutes like butter or cheese are used. The big idea for this campaign was to show how National Mayo is the right spread for food items like a bun, paratha or bread.