Live, Love, Life Tropicana!

Launching PepsiCo’s number one juice brand, the much loved Tropicana was an exciting task. The commercial communicated a refreshingly optimistic outlook on life, an embrace of energy and vitality, an exuberant spirit and four delicious flavours – Kinnow (an orange variant), Chaunsa (a mango variant), Apple and Guava. Launched at the onset of summer, key refreshment cues from the Live, Love Life campaign were highlighted both in the commercial as well as the key visuals to create a thirst for the product. By the end of the summer Tropicana was not only top of mind but also became a must-have fruity thirst quencher across the country.