Tapal Green Tea was repositioned as the ubiquitous post-meal drink in a four TVC campaign. Contemporary analogies were used to underline the positioning in an execution, which was bold, bright and cheerful. The tagline Khanay Kay Baad, Tapal Green Tea Please! was the desired response from anyone being asked what they wanted to drink after their meal. No matter what you may have had for lunch or dinner, whether the cuisine was Eastern, Western or Oriental, a cup of Tapal Green Tea was all that you needed at the end.
Along with the main commercials, there were frequency builders which highlighted the variety of flavours with the same messaging spread across both digital and instore.