Just Perk Up

In the daily grind of life, there are many downers- the internet speed can be a let down, a plan with friends can be cancelled at the eleventh hour, power failure when you least expect it, sometimes even something as simple as applying eye-liner can go out of line, despite efforts. In order to position Cadbury Perk as the light wafer snack in a revamped packaging- we took a slice out of the everyday life of teenagers. For any and every daily downer that they may experience, Cadbury Perk is the ultimate, light pick-me-up that makes your day lighter, better, and perkier. “JUST PERK UP” is not merely a slogan, it’s an attitude and approach to life that the youth already practices in their own way- but perk transforms into a definitive action.