Tapal Mezban has hospitality in its name and in its very essence. It is a dust tea preferred by Sindhis, a people renowned for a spirit of generosity and open-hearted hospitality.
Building on the ongoing communication platform of Mezbani Jo Raaz (The secret of hospitality), Mezban’s commercial featured familiar scenes of celebration and festivity in a typical large Sindhi home. Amid the warm embraces and words of felicitation we learn that there is a new baby in the house – hence the visitors and the need to be as hospitable as possible. At the end as one of the visitors congratulates the host on the birth of a second son, the host gently corrects him saying that he has in fact had a daughter – subtly addressing the need to celebrate the birth of daughters as much as the birth of sons.