Toyota Fortuner is for those who have risen to the top on their own merit, those who have gone through the grind, overcome every conceivable obstacle to rise to the top. This is a person who is confident, bold and assertive. Just like the all new Fortuner. With it’s bold, sophisticated exterior, plush seats and the newly developed 1GD engine with accelerated performance lets the Fortuner driver face everyday hurdles with renewed confidence.
The campaign captured both the aspirations of the Fortuner driver, his synergies with the car and the car’s advanced aspects in a commercial featuring the charismatic Bilal Ashraf. The line Onwards It Is encapsulated the forward-looking Fortuner consumer’s outlook on life. The campaign’s success was translated in unprecedented sales and awareness, with the car dominating the 4x4 market.